Shopify — Luxury Fragrances
Headless Shopify storefront for a luxury fragrance brand
Rebuilt Nor Perfumes' online store as a custom headless Shopify experience focused on speed, mobile conversion and editorial product storytelling.
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The challenge
The existing Shopify theme was visually heavy and slow on mobile. Mobile conversion was falling behind desktop, and the marketing team could not tell product stories without developer help. Peak-traffic periods exposed performance bottlenecks that hurt revenue.
The solution
We moved the storefront to a headless architecture using the Shopify Storefront API and a fast React frontend. Product pages were redesigned around large imagery, clear scent notes and quick-add flows. We also built a content model the marketing team could edit directly.
Results
Measured against the previous theme over 60 days
Core Web Vitals in the green on 4G
Staged cutover with instant rollback ready
“Our headless storefront loads in under a second and mobile conversion is up 34%. Migration off the legacy theme happened without a single hour of downtime.”